The Lean Design Sprint is the fastest way to find out if a product is worth developing, if a feature is worth the effort, or if your value proposition is really valid. Don’t invest months of time, invest a week.
Working closely with the CIO and product leads, we conducted a Lean Design Sprint to better understand why there was a significant drop-off at a key part of the conversion funnel in the uno path to purchase. The accelerated ideation process allowed the team to look at the problem from multiple perspectives and design a number of different solutions. All to be tested in just one week. The solution ended up being fairly unexpected. Something we could have only realised working with real customers.
Working closely withe the CIO and Product leads, we used the Lean Deisgn Sprint methodology to conduct a full redesign of the UNO customer experience when looking to get a loan or refinance your home.
The Design Sprint isn’t a new idea. It follows a standard strategic framework applying both divergent and convergent thinking to solve problems. The term was released in 2015 by Google Ventures who had had over 6 years experimenting and refining the process with some of the world’s leading start-ups. They called the process, ‘The Design Sprint’.
At LEAN DESIGN LABS our baseline approach is the same but we provide more work on setting the strategic framework. Participants have better access to both design thinkers, design doers and state of the are user testing facilities.